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The Rise of the Infographic


There’s an old saying that a picture tells a thousand words but in recent years, who can’t have been drawn to the rise of the infographic which can tell us even more about the world around us, how things work and convey often complicated and overwhelming facts and figures which such unerring ease?


Of course infographics have their roots in cave paintings. But the more recent move towards a more graphical depiction of information has coincided with the internet age and the subsequent dominance of social media in our lives. It isn’t surprising that people are turning to more visual ways of presenting information as 90% of information transmitted to the brain is visual, with more than half of our little grey cells dedicated to processing it. And scientists believe that images are processed 60,000 times faster than text while 40 per cent of people respond better to visual information than plain text.


Bite sized chunks of information are great when it comes to learning. They can really get a child’s attention because of their combination of images, colours and symbols. Whether you want to learn about the human body, habitats, sporting achievement or the weather infographics are sure to catch a young eye. And not only are they perfect for keeping a child’s attention, they also make information more memorable and easier to retain.

I’ve noticed that my eldest daughter is transfixed by the array of data on display when my husband has the TV on while he’s watching some sport. But I suppose it shouldn’t be that surprising as graphical representations of mountain profiles in televised cycling or pie charts showing where a cricketer scores the bulk of his/her runs make data easier to understand. The same is true with a good non-fiction book. Infographics habitats beautifully explains the diversity of life on our planet, using infographics to explore how plants and animals have made their homes in every habitat that the world has to offer. And Usbourne’s Business for Beginners uses bright, infographic pictures to describe how to start your own business, manage your money and beat the competition as well as explaining global supply chains and interest rates.


Why not explore some of our infographic books and see how they can encourage a love of reading and satisfy a young mind’s thirst for information?


Shop infographics from £2.99

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